Exploring Geo-Marketing As Your New Marketing Tool
You might know that Google changed it’s search algorithm in July 2014. You may have noticed that Google search has become local. Geo-Marketing (or Geographic Marketing) is the latest trend for marketing a business and its website. When you perform a Google search, the search results will be prioritized depending upon the location. Geo-listings also include consumer reviews that need to be managed. Having duplicate listings is a negative factor with search engines.
Please call us at 800.657.5432 and we can help you build enhanced Power Listings and manage your reviews.
Click the button below to scan your business to get an idea of how your business is being scanned with geo-marketing
Your business must be in the correct location, geographically, to be successful. You need to pay attention to the location of the consumer, and deliver your marketing message accordingly. For example, if you are a sports facility in Fairfax, obviously it will do you no good if your website is displayed in the search results in Canada.
If you a home based business, you can still do geo-marketing. You can still add your home address and choose not to display it.