What is your Service Area?
Although we are based in Northern Virginia, we have clients throughout the United States including Maryland, Washington, D.C. Texas, Oklahoma, Florida to name a few.
We have offices throughout Northern Virginia in Ashburn, Fairfax, Spotsylvania, Fredericksburg, Richmond and Norfolk.
What is SEO?
SEO refers to “search engine optimization.” In simple terms, SEO means the process of improving your website to increase its visibility. The main goal for SEO is to improve your website’s position in search results pages.
What are the 4 types of SEO?
Four types of SEO are technical SEO, on page SEO, off page SEO and Local SEO.
What are 3 pillars of SEO?
Authority, Relevance, And Experience.
Can I do my SEO Marketing for my website?
You can do your own SEO Marketing if you have the right SEO tools and have technical skills.
How long will I need SEO for?
You should keep optimizing and maintaining your website.
How can I improve the SEO for my website?
Here are some SEO strategies that you can apply to your boost the ranking of your web pages.
Use Google SEO Tools
To get the most out of your local SEO, you should claim and keep your business’s profile on Google Business up to date. Your description should be detailed and include any services you offer. Additionally, make sure to update your hours and include photos.
Google offers various tools to optimize your website. You can use Google’s mobile friendly tester to verify if your website is mobile friendly. Use Google’s search console and implement Google’s suggestions.
Deliver a Great Page Experience
Website speed is a ranking factor. When your website takes time to display because it is slow to load, most user’s will abandon it.
To reduce the page size of your web page optimize your images. An effective way to reduce the size of your page so that it loads quickly is to use browser caching. If using WordPress do not use too many plug-ins.
Publish Relevant, Trustworthy Content
When doing SEO marketing, the topmost SEO strategy is to write quality, trustworthy content. This will boost the click through rate for the web page. There is no alternative for great content—this is especially true when you want to improve your Google rankings.
Create quality content for your intended user that increases site traffic, and improves your site’s authority and relevance. Improve your web writing skills and present yourself as an authority on the topic you are writing about.
For each trustworthy content page on your website, identify and target a single keyword phrase. Consider how a user might look for your business using search terms. For example, if you are an appliance repair company in Fairfax, Northern Virginia, a user may search for you using the following phrases:
“Appliance Repair Near Me, Appliance website Fairfax, Northern Virginia website for Appliance Repair, Affordable Appliance Repair in Northern Virginia, etc.”
Include the key phrases strategically in your content. Use keyword phrases in your titles, content and meta data.
Update Your Content Regularly
You’ve noticed that we care about content we publish on our websites, so do search engines. You should update the content on your website regularly as this will indicate your site’s relevance to the search engines. Audit your content regularly and make updates as needed.
Publish Visual Content
You should use visual content such as images, charts, videos.
Add keyword rich titles and descriptions to the meta data of your site.
Title Meta Data
Title meta data are headlines that are displayed in your search engine results. The titles give search engines information about your article is about. Therefore, it is the most important piece of metadata on your page.
Description Meta Data
Meta Data description is a summary of what your page is about. The title is displayed on the search results. If you write good meta descriptions then it will entice the visitors to visit your website. The description should usually be two lines.
Use ALT Tags
ALT tags or alternative text descriptions describe your image. These allow search engines to index your images. They are assist the screen readers.
Minify Your Files
Internal linking is important for search engines to crawl your site.
You should make sure your website connection is secure. Your page should be served over HTTPS as this is a ranking signal for Google.