Tips to bear in mind when designing your web site

By: Laura Davis - [web]

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Make sure that your web site loads fast, in the space of time a user has to wait for your website to load they will have lost interest and be looking elsewhere. Ideally your site should not take longer than 15 seconds to load, if the site takes longer than this reduce waiting time by avoiding Flash Intro's and minimising the amount of large images you have.

Make sure that your site can be viewed on computers of all kinds of resolution, the best method being to ensure that you website is designed in terms of percentage not pixels. Further to this make sure your site is browser compatible; ensuring that it looks good on different browsers such as Netscape or Internet Explorer.

Once a website has uploaded a visitor must be able to clearly navigate through it. Use a homepage or site map for users to refer back to, make sure that important links are prominent on the homepage allowing the user to move between them quickly and without hassle. Ensure that all information can be accessible from all parts of the site by having a static menu or a footer containing important links.

Do not overcrowd your website with information; visitors will be intimidated when swamped with lots of data. Present the information in a readable format and font choosing a professional colour scheme that suites the business of the website. When choosing a font try to use a common one such as Arial or Verdana, if you use one that is not available on the visitor's computer then the text will turn to your computers default font. Along with unprofessional font's try to avoid cluttering your site with images and impractical design, keep your site neat and simple.

Always check and then double check that there are no broken links in your site before you upload it to your web server. Dreamweaver provides a tool for checking them, if you don't have Dreamweaver then once your site is uploaded then check it using an online tool.

Search Engine Optimization – how it helps

Search Engine optimization (SEO) is the concept of altering a website to make it user friendly and increase the probability of it being read by the search engine bots and achieving the desired position in the Search Engine Result Pages.Just launching a website and placing it on a few search engines is not enough to expect that visitors will flock to your site.

The main aim of search engine optimization is to increase the visibility of a web site, push it to be among the high ranking sites, and increase the conversion rates, which means converting the surfers who click on the web sites into actual buyers.You should have all the information about your prospective buyers. You should know whether your prospective buyers are just clicking on your site and not buying anything, whether they are subscribing or downloading, or whether they are just surfing and moving onto next site.

To change all these passive actions into active ones, your company will require Search engine optimization (SEO) services. These services should be dynamic and client specific. If the conversion rate is not healthy, you are bound to lose your prospective customers and that too to your rival site.Search engine optimization (SEO) increases traffic to your site and create new business and vigorous market for your products. Main search engines deal with around 400 million web searches everyday, day after day and an effective SEO can help you get some piece of this sweet pie.

Search engine optimization provides better returns on money invested than other conventional forms of internet marketing such as banner campaigns and email marketing. SEO can be seen as a long term investment because after a website has been optimized for different search engines, it can remain at the top in the rankings for longer period of time.

So, to popularize your website, the first logical step is to make it content-rich. Using keywords that are better than the number one ranking site is the second key to increasing ranking of your site. You should accept the fact that there are no sure-shot secrets of obtaining high rankings for your site. You should know what keywords have helped the leader to be the top ranking site and then constantly monitor them and rework information.

About the Author: Naman Jain is an Online marketing professional, presently working with Rupiz Media, one of the leading online marketing company offering expert SEO services, pay per click, affiliate marketing services, UK web development services and website designing solutions over the globe.

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