Pay Per Click Marketing
Whether you do not know anything about PPC marketing or are curious to find out more you’ve come to the right place! Pay Per Click or PPC is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.
With Search Engine Advertising, advertisers bid for ad placement in the search engine’s sponsored links, so that when someone searches on a keyword that is related to their business offering, their Ads pop-up.
Why Choose us for Pay Per Click Advertising?
We’re Google Partners. Our SEO strategist is Google Adwords certified. With over 20+ years of experience under our belt, we have learnt quite a few Pay Per Click marketing techniques.
Advantages of Pay Per Click Marketing
With Pay Per Clicking marketing you can reach out to potential customers by broadcasting your ads to a specific location or entire regions or countries. Your business comes in front on new customers. You will see how many people are shown your ads, visit your website, or call your business. Once you’ve discovered what’s working and what’s not, you can tweak your ads and make them work better. You can adjust your budget whenever you want and cancel or pause your campaign whenever you want.
Combine PPC and SEO to increase visibility
Combining both PPC and SEO can tremendously boost your brand’s exposure. Both PPC and organic SEO listings has a huge impact on your audience as your business will appear constantly on the top of search results. This increased visibility gives you more chances to get traffic to your website, which will drive more leads to your page, and help it rank higher in the search engine results. Even if your organic listing gets to the top of the list, don’t stop running your PPC ad. Keeping your PPC ad running consistently will give you more visibility and encourage more visitors to your web pages.
SEO Packages
Each company has unique requirements. Therefore, we create customized SEO packages for our clients depending upon their requirements. Our digital marketing services include search engine optimization (SEO), pay-per-click advertising, social media integration and advertising, that can be provided as an individual service or bundled together. We provide ranking reports and website traffic analytics so that you can track your progress. We are one of the leading search engine marketing firm in the Washington D.C Metro area. Our prices are competitive and our service is exemplary. Our goal is to make long-term relationships with our customers and help them grow online.
Paid Search Versus Organic Search
Billions of searches are conducted every day, and the largest number of searches are on Google. More than 90% of internet experiences begin with a search engine. Although most businesses agree that ranking high in search engines is valuable, there is a difference of opinion regarding what is better organic search or paid search.
Sponsored search concentrate on sponsored ranks, whereas organic search concentrates on unpaid rankings in search results. Businesses employ SEO to improve their site’s exposure or rankings in organic search results. Paid search, in contrast, enables consumers to purchase a prominent position in search results.
Google and other search engines take many factors in account when ranking a website high in search engines. These include good informative content, keeping your website up to date, mobile friendly website, the age of your domain, hosting, backlinks and more.
If you are a new business and have a new domain you should consider hiring an SEO strategist to help you with pay per click marketing and optimizing your website. Organic search takes time whereas results with paid search are instant.