Pay Per Click Marketing
Whether you do not know anything about PPC marketing or are curious to find out more you’ve come to the right place! Pay Per Click or PPC is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.
With Search Engine Advertising, advertisers bid for ad placement in the search engine’s sponsored links, so that when someone searches on a keyword that is related to their business offering, their Ads pop-up.
Why Choose us for Pay Per Click Advertising?
We’re Google Partners. Our SEO strategist is Google Ads certified. With over 20+ years of experience under our belt, we have learnt quite a few Pay Per Click marketing techniques.
Google Ads FAQs
What is Google Ads?
Google Ads is an online advertising platform developed by Google, where advertisers bid to display advertisements, service offerings, product listings, or videos to web users.
How does Google Ads work?
Advertisers bid on specific keywords, and their ads are displayed when users search for those keywords. The ads are ranked based on bid amount and quality score.
What is Quality Score in Google Ads?
Quality Score is a metric used by Google to measure the relevance and quality of an advertiser’s keywords, ads, and landing pages. It can impact ad placement and cost per click.
How much does it cost to advertise with Google Ads?
The cost varies based on factors like keyword competition, ad quality, ad placement, geographic targeting, industry, and ad format. It operates on a pay-per-click (PPC) model.
What types of ads can I create on Google Ads?
Google Ads supports various ad formats, including text ads, display ads, video ads, app promotion ads, and shopping ads.
How do I choose the right keywords for my ads?
Keyword selection is crucial. Use Google’s Keyword Planner tool to identify relevant keywords for your business, considering relevance, search volume, and competition.
What is the Google Display Network?
The Google Display Network (GDN) is a network of websites, apps, and videos where Google Ads can appear. Advertisers can reach a broader audience through visual and interactive ads.
How can I track the performance of my ads?
Google Ads provides analytics tools like Google Analytics for tracking ad performance. Monitor metrics such as click-through rate (CTR), conversion rate, and return on investment (ROI).
What are ad extensions, and how do they work?
Ad extensions are additional pieces of information that can be added to your text ads to provide more details to users. They include site links, callouts, location extensions, and more.
What is remarketing in Google Ads?
Remarketing allows you to show ads to users who have previously visited your website. It can help re-engage visitors and encourage them to complete desired actions.
Advantages of Pay Per Click Marketing
With Pay Per Clicking marketing you can reach out to potential customers by broadcasting your ads to a specific location or entire regions or countries. Your business comes in front on new customers. You will see how many people are shown your ads, visit your website, or call your business. Once you’ve discovered what’s working and what’s not, you can tweak your ads and make them work better. You can adjust your budget whenever you want and cancel or pause your campaign whenever you want.
Combine PPC and SEO to increase visibility
Combining both PPC and SEO can tremendously boost your brand’s exposure. Both PPC and organic SEO listings has a huge impact on your audience as your business will appear constantly on the top of search results. This increased visibility gives you more chances to get traffic to your website, which will drive more leads to your page, and help it rank higher in the search engine results. Even if your organic listing gets to the top of the list, don’t stop running your PPC ad. Keeping your PPC ad running consistently will give you more visibility and encourage more visitors to your web pages.
SEO Packages
Each company has unique requirements. Therefore, we create customized SEO packages for our clients depending upon their requirements. Our digital marketing services include search engine optimization (SEO), pay-per-click advertising, social media integration and advertising, that can be provided as an individual service or bundled together. We provide ranking reports and website traffic analytics so that you can track your progress. We are one of the leading search engine marketing firm in the Washington D.C Metro area. Our prices are competitive and our service is exemplary. Our goal is to make long-term relationships with our customers and help them grow online.
Paid Search Versus Organic Search
Billions of searches are conducted every day, and the largest number of searches are on Google. More than 90% of internet experiences begin with a search engine. Although most businesses agree that ranking high in search engines is valuable, there is a difference of opinion regarding what is better organic search or paid search.
Sponsored search concentrate on sponsored ranks, whereas organic search concentrates on unpaid rankings in search results. Businesses employ SEO to improve their site’s exposure or rankings in organic search results. Paid search, in contrast, enables consumers to purchase a prominent position in search results.
Google and other search engines take many factors in account when ranking a website high in search engines. These include good informative content, keeping your website up to date, mobile friendly website, the age of your domain, hosting, backlinks and more.
If you are a new business and have a new domain you should consider hiring an SEO strategist to help you with pay per click marketing and optimizing your website. Organic search takes time whereas results with paid search are instant.