Billions of searches are conducted every day, and the largest number of searches are on Google. More than 90% of internet experiences begin with a search engine. Although most businesses agree that ranking high in search engines is valuable, there is a difference of opinion regarding what is better organic search or paid search.
Sponsored search concentrate on sponsored ranks, whereas organic search concentrates on unpaid rankings in search results. Businesses employ SEO to improve their site’s exposure or rankings in organic search results. Paid search, in contrast, enables consumers to purchase a prominent position in search results.
Google and other search engines take many factors in account when ranking a website high in search engines. These include good informative content, keeping your website up to date, mobile friendly website, the age of your domain, hosting, backlinks and more.
If you are a new business and have a new domain you should consider hiring an SEO strategist to help you with pay per click marketing and optimizing your website. Organic search takes time whereas results with paid search are instant.