Google Ads

What are Google Ads?

Google Ads is an online advertising service provided by Google to reach audience that are interested in your services. Consider the Google Ads platform as an online market place where businesses pay to have their advertisements appear prominently on other websites or at the top of search results pages.

How do Google Ads work?

How do Google Ads work?  Google Ads is Google’s advertising system in where advertisers bid on certain keywords so that their ads appear in Google’s search results. You pay when somebody clicks on your ad. Google Ads offers various types of advertising, e.g., Display Ads, Search Ads, Shopping Ads, Video Ads. Display Ads are used to build awareness of your business and you pay per impression. With search advertising, you only pay when someone clicks your ad or calls you from your ad  from the search engine result page.  This means you don’t pay unless there is interaction with your advertisement.

Types of Ads Google Ads Offers

• Search – Ads on Google search results.
• Display – Image ads on websites, Gmail, Google Partner websites
• Video – Video ads on YouTube
• Shopping – Product listings on Google
• App – Your app promotion on many channels
• Smart – Simplified automated Ads on Google that will automatically show to potential customers across Google Search, Google Maps, YouTube, Gmail, and Google partner websites.

Benefits of Google Ads

Attract more customers

Whether you’re looking to grow online sales or would like to bring in new website visitors, get the phones ringing or keep customers coming back for more, Google Ads can help.

Advertise locally or globally

With Google Ads you can target your ads to customers in certain countries, regions or cities — or within a set distance from your business or shop.

Reach out to your potential customers

Your business gets found by people on Google when they’re searching for the products and services that you offer.

Will Google Ads work for you?

Does Google Ads work? This depends upon the keywords you are bidding for and the relevance of the keywords to your company. Google Ads are extremely effective if they are set up correctly. If you set up the keywords the wrong way you can lose a lot of money.

Here are the key components and features of Google Ads:

Ad Campaigns: Advertisers create campaigns based on their marketing goals, such as increasing website traffic, generating leads, or driving sales.

Ad Groups: Within each campaign, advertisers organize their ads into ad groups. Ad groups contain a set of similar ads and keywords.

Keywords: Advertisers bid on specific keywords relevant to their business. When users search for those keywords on Google, the advertiser’s ad may appear.

Ad Auction: When a user performs a search, Google runs an auction to determine which ads to display. The auction takes into account the bid amount, ad relevance, and other factors.

Ad Formats: Google Ads supports various ad formats, including text ads, display ads, video ads, shopping ads, and app promotion ads.

Targeting Options: Advertisers can target their ads based on factors such as location, language, device, demographics, and more. This allows for precise audience targeting.

Budgeting and Bidding: Advertisers set a daily budget for their campaigns and can choose how much they are willing to bid for clicks or impressions (CPM).

Ad Rank: Ad Rank is a metric used by Google to determine the position of an ad on the search results page. It considers factors like bid amount, ad quality, and the expected impact of ad extensions.

Ad Extensions: These are additional pieces of information that can be added to ads to provide more context and encourage user engagement. Examples include site link extensions, callout extensions, and location extensions.

Conversion Tracking: Advertisers can track the effectiveness of their campaigns by setting up conversion tracking, which measures actions such as website purchases or form submissions.

Quality Score: Google assigns a Quality Score to each keyword, based on factors like ad relevance, click-through rate, and the quality of the landing page. A higher Quality Score can lead to better ad placements and lower costs.

Google Ads is a powerful tool for businesses to reach their target audience and drive online visibility. It’s widely used by advertisers around the world to promote products and services across the Google Search Network, Display Network, YouTube, and other Google platforms.