What are Google Adwords?

Google Ads is an online advertising service provided by Google to reach audience that are interested in your services. Consider the Google Ads platform as an online market place where businesses pay to have their advertisements appear prominently on other websites or at the top of search results pages.

How do Google AdWords work?

How do Google Adwords work?  Google AdWords is Google’s advertising system in where advertisers bid on certain keywords so that their ads appear in Google’s search results. You pay when somebody clicks on your ad. Google Adwords offers various types of advertising, e.g., Display Ads, Search Ads, Shopping Ads, Video Ads. Display Ads are used to build awareness of your business and you pay per impression. With search advertising, you only pay when someone clicks your ad or calls you from your ad  from the search engine result page.  This means you don’t pay unless there is interaction with your advertisement.

Types of Ads Google Adwords Offers

  • Search – Ads on Google search results.
  • Display – Image ads on websites, Gmail, Google Partner websites
  • Video – Video ads on YouTube
  • Shopping – Product listings on Google
  • App – Your app promotion on many channels
  • Smart – Simplified automated Ads on Google that will automatically show to potential customers across Google Search, Google Maps, YouTube, Gmail, and Google partner websites.

Benefits of Google Adwords

Attract more customers

Whether you’re looking to grow online sales or would like to bring in new website visitors, get the phones ringing or keep customers coming back for more, Google AdWords can help.

Advertise locally or globally

With Google Adwords you can target your ads to customers in certain countries, regions or cities — or within a set distance from your business or shop.

Reach out to your potential customers

Your business gets found by people on Google when they’re searching for the products and services that you offer.

Will Google AdWords work for you?

Does Google AdWords work? This depends upon the keywords you are bidding for and the relevance of the keywords to your company. Google Adwords are extremely effective if they are set up correctly. If you set up the keywords the wrong way you can lose a lot of money.