Google Updates their AdWords Policy for Lending Products

Google Adwords Policy

Google has adwords policy that benefits consumers.

Google has announced today on May 11th, 2016, that they will no longer allow companies offering short-term, high-interest loans to advertise using the Google Adwords system. The new policy will take into effect on July 13th.

Why does Google have an Adwords Policy?

According to Google “When ads are good, they connect people to interesting, useful brands, businesses and products. Unfortunately, not all ads are–some are for fake or harmful products, or seek to mislead users about the businesses they represent.”  Click here to read the blog.

All the Ads for loans that have terms of 60 days or less will be banned.  In the U.S. any ads for loans charging an APR of 36 percent or higher will also be prohibited.

According to Google  this change is designed to protect users from deceptive or harmful financial products.  This will not have an impact on companies that are offering loans such as Mortgages, Car Loans, Student Loans, Commercial loans, Revolving Lines of Credit (e.g. Credit Cards).  Google announced that in 2015 they disabled more than 780 million ads, the reason being  counterfeiting or phishing.

Google has a team of professionals reviewing and pulling out harmful ads.

Google prohibits the following –

• Counterfeit Goods
• Dangerous products or services
• Products or services that enable dishonest behavior
• Offensive or inappropriate content

Click here for more details.

About NetQwik

NetQwik is a Washington, D.C web design and web development company, providing innovative, creative digital services to businesses who want to grow online. We are your restaurant website design and marketing partner. We focus on results. We use our technical skill and industry insight to help you meet your business goals. Talk to us about your project and find out how we can help you.

Google Adwords policy

What are Google Adwords

Google AdWords, now known as Google Ads, is an online advertising platform developed by Google. It allows businesses and advertisers to display ads on Google’s search engine results pages (SERPs), as well as on other websites and platforms within the Google Display Network.

With Google Ads, advertisers can create and manage their advertising campaigns by bidding on keywords that are relevant to their products or services. When users search for those keywords on Google or visit websites that are part of the Google Display Network, the ads may appear, either as text-based search ads or image-based display ads.

Google Ads operates on a pay-per-click (PPC) model, meaning advertisers only pay when someone clicks on their ad. The cost of each click is determined through an auction-based system, where advertisers bid for ad placement and compete against other advertisers targeting the same keywords.

The platform provides various targeting options to help advertisers reach their desired audience, such as location targeting, demographic targeting, device targeting, and more. Advertisers can also set a budget for their campaigns, control the maximum amount they’re willing to pay per click, and track the performance of their ads through metrics and analytics provided by Google Ads.

Google Ads offers a wide range of advertising options, including text ads, display ads, video ads, shopping ads, and app promotion ads, allowing businesses to reach their target customers across different channels and formats. It provides a powerful tool for businesses to increase their online visibility, drive website traffic, generate leads, and ultimately boost sales and conversions.