Restaurant Website Design & Marketing
I cannot emphasize enough how important it is for the restaurant to be online. When people are searching for a ‘restaurant near me’ or the business name for the restaurant, the website needs to pop up in the search results. However, if you already have a restaurant website and it is not popping up in the search results then you need of find out what is wrong with your site!
Mobile Friendly Restaurant Website
The first thing you want to check is if your website is mobile friendly. With more than half the population using mobile devices for searches, if your website is not mobile friendly you are losing out.
Once the visitor lands on your restaurant website you want them to engage and convert them into paying customers.
Restaurant Website Performance
If your restaurant website loads slowly users will abandon it. Therefore, you want your pages to load quickly. If you have a several images you could either optimize your images to reduce the file size or use a plug-in to scrunch them. Moreover you could also use a plug-in to cache your pages so that they load quickly.
It is important to list hours on a small business website specially if your are a restaurant. Customers will need this if they want to dine at your restaurant
List an updated restaurant menu on your site. Customers will want to know about the food and prices you offer.
Highlight Menu Specials
Do you have low calorie, gluten free, vegetarian or other special options on your menu? If so, highlight these on your website menu page. Don’t forget to list menu daily specials.
Upload regularly updated seasonal menus, special events, limited time offers, coupons to lure new customers. Don’t forget to include information like food hygiene, dietary or gluten free menu items you offer.
Directions to the Restaurant
It is important you list directions to your restaurant. You want your customers to find you easily!
Post high resolution photos of the restaurant and food to attract customers. Create your brand! The website should provide the information customers are looking for plus encourage them to engage online; and ultimately visit the restaurant.
An outdated website with an outdated menu or a website that is under construction offers no value to the restaurant or its customers.
Advertise your Restaurant Website
Add your restaurant website to local directories such as the Yellow pages, Yelp, Foursquare, Google+, Zomato, Grubhub, Groupon, etc. so that users can easily find you.
To summarize following is the basic set of information that must be kept updated on the website:
- Contact Information (Address, Phone Numbers & Hours)
- Menus (seasonal), special events, and limited-time offers
- Information such as food hygiene ratings, allergens, glutton-free and dietary
- High-resolution photos of food
- Online ordering
- Online reservations
- Customer reviews
- Responsive and Device-friendly website layout
- Links to your social media profiles
Your Restaurant is the Best!
Why should your online visitors visit your restaurant? Prove to them that your restaurant is the best! Add Testimonials and links to your reviews!
As a restaurant owner you should always look to turn customers into repeat customers and regulars. Therefore, consider email marketing. Add a subscribe form to your restaurant website. You could also have sign-ups in your restaurants and give them away with the restaurant bill.
Pay Per Click Marketing
In addition to search engine optimization (SEO) consider Pay Per Click marketing. Pay Per Click advertising (PPC) allows you to promote your website on search engine and social media sites. You only pay advertising when someone clicks on your ad. Since paid ads are featured in prominent locations, using PPC marketing provides faster results than organic SEO.
NetQwik is a Virginia web design and web development company, providing innovative, creative digital services to businesses who want to grow online. We are your restaurant website design and marketing partner. We focus on results. We use our technical skill and industry insight to help you meet your business goals.
Contact NetQwik and let us know about your Restaurant Website Design requirements and we will ensure your a website will have all the functionality, will be visually appealing and attract customers.
Article Author: This article was provided by Patty Frito, a graphic and web designer in Fairfax, Northern Virginia.