Restaurant Website Mistakes You Cannot Make!

//Restaurant Website Mistakes You Cannot Make!

Restaurant Website Mistakes You Cannot Make!

Restaurant Website Design, Custom Web Development and Digital Marketing

Food delivery market has been grown rapidly with all major grocery chains offering online delivery services.  A restaurant that is not offering their services online is losing a great deal of revenue.  That being said, does your restaurant need a new website or a website redesign?  Do you already have a restaurant website and it is not performing the way you want it to? Many restaurants have outdated websites or merely use Facebook to advertise their business.  Some restaurants do not have a website at all! This is a huge mistake. If a restaurant business does not own an online presence it will hurt them.

Restaurant Web Design Virginia

Restaurant Web Design and Marketing

Restaurant Marketing

Restaurant Marketing

Restaurant Website

It is important for the restaurant to be available online. When people are searching for a business name or for food, the restaurant website needs to pop up in the search results. If you already have a restaurant website and it is not coming up in the search results then you need of find out what is wrong with your site!

Mobile Friendly Restaurant Website

The first thing you want to check is if your website is mobile friendly. With more than half the population using mobile devices for searches, if your website is not mobile friendly you are losing out.

Once the visitor lands on your restaurant website you want them to engage and convert them into paying customers.

Restaurant Website Performance

If your restaurant website loads slowly users will abandon it.  You want your pages to load quickly. If you have a lot of pictures you could use a plug-in to scrunch your pictures. You could also use a plug-in to cache your pages.

Restaurant Hours

It is important to list hours on a small business website specially if your are a restaurant.   Customers will need this if they want to dine at your restaurant

Restaurant Menu Graphic DesignRestaurant Menu

List an updated restaurant menu on your site. Customers will like to know the food and the prices your offer.

Highlight Menu Specials

Do you have low calorie, gluten free, vegetarian or other special options on your menu? If so, highlight these on your website menu page. Don’t forget to list menu daily specials.

Directions to the Restaurant

It is important you list directions to your restaurant. You want your customers to find you easily!

Restaurant Images

Post pictures of the restaurant and food so that your customers can get familiar with your image. Create your brand! The website should provide the information customers are looking for plus encourage them to engage online; and ultimately visit the restaurant.

An outdated website with an outdated menu or a website that is under construction offers no value to the restaurant or its customers.

Advertise your Restaurant Website

Add your restaurant website to local directories such as the Yellow pages, Yelp, Foursquare, Google+, Zomato, Grubhub, Groupon, etc. so that users can easily find you.

The following is the basic set of information that must be kept updated on the website:

  • Address and directions
  • Hours of operation
  • Menu and nutritional information (if applicable)
  • Reservation Link (if applicable)
  • Phone number
  • Email address (or contact us form)

Your Restaurant is the Best!

Why should your online visitors visit your restaurant? Prove to them that your restaurant is the best! Add Testimonials and links to your reviews!

Email Targeting

As a restaurant owner you should always look to turn customers into repeat customers and regulars.  Therefore, consider email marketing.  Add a subscribe form to your restaurant website.   You could also have sign-ups in your restaurants and give them away with the restaurant bill.

Pay Per Click Marketing

In addition to search engine optimization (SEO) consider Pay Per Click marketingPay Per Click advertising (PPC) allows you to promote your website on search engine and social media sites.  You only pay advertising when someone clicks on your ad.  Since paid ads are featured in prominent locations, using PPC marketing  provides faster results than organic SEO.

About NetQwik

NetQwik is a Washington, D.C web design and web development company, providing innovative, creative digital services to businesses who want to grow online. We are your restaurant website design and marketing partner. We focus on results. We use our technical skill and industry insight to help you meet your business goals. Talk to us about your project and find out how we can help you.

Article Author: This article was provided by Patty Frito, a graphic and web designer in Fairfax, Northern Virginia.

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Summary
Restaurant Website Mistakes You Cannot Make!
Article Name
Restaurant Website Mistakes You Cannot Make!
Description
We're your restaurant website design marketing partner. We’re a Virginia and Washington, D.C web design company and have created several restaurant websites. We can help you with marketing of your restaurant website. Give us a call today to discuss your web design and marketing strategies.
Author
NetQwik
2018-01-06T02:35:19+00:00
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