Do you need SEO tactics to increase your business? Furthermore, do you want to be #1 ranking on Google – who doesn’t? So you hire an SEO company. However, beware, some companies claim to be SEO companies and trick the consumer into buying their services. The most common trick is sending out emails to business owners telling them that there is an error in their website or promising the consumer thousands of visitors a day offering backlinks, etc. Furthermore, one company even tried to use an SEO tactic by calling small business owners and telling them they were friends with Google and give a boost to their rankings.
Google algorithms are changing constantly as they make improvements. Furthermore, search engines are smart. Therefore, some SEO tactics that used to work yesterday are now outdated and should be avoided. However, one thing you can always be cautious about is when an SEO company guarantees you #1 ranking in Google.
There are many SEO strategies that work, however, here are 5 SEO tactics you should absolutely avoid.
SEO Tactic #1
What is Cloaking? Cloaking is a search engine optimization (SEO) technique in which the content that is presented to the search engine spider is different from the content presented on a user’s browser. For example you may have links in white color over a white background that humans cannot see, however the search engines can pick them. Beware of cloaking. as cloaking could get your website penalized. This is also called black hat SEO.
Learn more about cloaking
SEO Tactic # 2
As a user you may not be aware that the content and images on a website are copyrighted. Never copy content or images from other websites and add them to your websites. This is another sure way to get your website penalized. There are many tools available that check plagiarism. Therefore, you could also end up paying hefty fines.
SEO Tactic # 3
Never stuff your content with keywords and make it hard to read. Instead, use variations of the keyword. To calculate keyword density you can divide the number of times you have used a keyword by the total number of words in your content. The search engines could list you as a spam site if you use your keyword repeatedly where it does not make sense. Write for humans not for search engines.
Learn more about keyword stuffing
SEO Tactic # 4
What are doorway pages? Doorway pages are web pages that are created for manipulating search engine index. These are pages that are created for search engines rather than humans. Do not use programs to auto generate pages.
SEO Tactic #5
Do not buy links. Search engines like Google can penalize your website for this.