Having your website appear on relevant search engine searches is vital to the success of your business. Although search engine optimization is not a rocket science, it is constant hard work. You have to continuously optimize your website.
Cutting Costs on Web Design
When considering a web design or a redesign, some small business may price shop for a website. It’s a good policy to price shop, however do not sacrifice quality in the process. You can’t build a great building on a weak foundation. You must have a solid foundation if you’re going to have a strong superstructure. Your website should be build with SEO in mind from the planning stage. Therefore it is very important to hire an experienced web designer who has expertise in search engine optimization.
Page Speed to Rank High
Do you know that Page Speed counts with google rankings? Google announced a few years back they consider page speed as a ranking signal. In their blog they specify:
“You may have heard that here at Google we’re obsessed with speed, in our products and on the web. As part of that effort, today we’re including a new signal in our search ranking algorithms: site speed. Site speed reflects how quickly a website responds to web requests.”
Too many Plug-ins
Open source programs such as WordPress, Joomla, Drupal, Zen Cart, etc. have become very popular as web developers take advantage of their build in functionality. The functionality for open source programs can be further extended by using plug-ins. It is tempting use these plug-ins. However, the more plug-ins you add the worst your performance will be. Maintaining the website could also become a nightmare because as new versions of the software are launched, the plug-ins might become incompatible and create havoc with your website.
Images are often an overlooked where SEO is concerned. It is important to optimize your images. Try to keep the file size as small as possible. Having large file sizes for images will have impact on the performance of your website.
Search engine optimization (SEO) is constantly changing. You may have experienced the situation where your website was coming up on the top of the search results just a few years back but now the ranking has dropped. This is because Google has a long history of algorithm updates where they determine what search results should be displayed. These algorithms include Google Hummingbird, Mobile Friendly Update, Panda Update, Pigeon Update and so on.
When SEO was in its infancy, internet marketeers were stuffing their content with keywords. Search engines have become sophisticated. They consider this practice as spamming. Your keyword density should be between 3 to 5% . Instead of focusing on stuffing your website content with keywords, focus on developing high quality content around topics your target audience is interested in.
If users can easily navigate through your websites, so will the search engines. It is a good policy to have an html site map for the users. You should also create an XML site map to submit to the search engines.
Secure Encryption for Your Website
Google officially announced that HTTPS would become a ranking signal. Therefore website that use SSL may get a boost in Google rankings. If you do not already have an SSL consider getting one. You can ask your web designer to purchase it and apply it for you. An SSL certificate usually costs around $50.
How We Can Help
When using our web design company, you can expect to get a high-quality website that will effectively promote your Law Firm. Our goal is to increase the amount of targeted traffic that comes to your website.
Contact us today for more information on how we can help you grow your law firm with our website design services and search engine optimization techniques.