As a business owner you want to Increase your website’s visibility on search engines such as Google and Bing. Just getting traffic is not good enough – you want the right traffic that will help you convert your online visitors to potential customers. Here are few seo tips to get you started.
Organic Versus Paid SEO
Organic search is when your website is displayed in the search results based on natural rankings. Paid search is when you pay search engines to display your website on the search results when someone types specific phrases or keywords. Organic search requires perseverance and hard work. With paid search, your website will be displayed in search results instantly for the specific phrases or keywords you have advertised.
Quick SEO Tips
The age of your Domain is one of the factors in your site’s search ranking. It can take time for a new website to come up organically. Register your domain for more than a year.
Fine Tune Your Website
Avoid 404 errors, duplicate content and orphan pages. If you have moved your website to another domain then create 301 redirects.
Finding the Right Keywords
Think like a consumer. What will the consumer type in the search engine to find you? Make a list of the keywords you would like to rank for. Write down variations of the keywords. Once you have put your keyword list together, build your content around your keywords. Do not stuff your web page with the keyword. Keep the keyword density to 2.3%.
Optimize for Speed
Optimize your website so that it loads faster. You can use websites like Pingdom and GTmetrix. They also give you recommendations on how to increase the speed of your page.
Use Structured Data
Google, Bing, Yahoo and other search engines encourage the use of structured data. Refer to schema.org to learn more about structured data.
Update Your Website
Do not build a website and then forget about it. Update your website with new content. Both search engines and users like fresh content.
Write your content for humans, not just for search engines. Today’s consumer scans through the content. Use headings so that user can read the content quickly.
Make sure your website is indexed. Submit your website sitemap to search engines.
You have heard this a million times and almost everyone will give this SEO Tip! Make sure your website is google friendly and looks good on all devices.
Google My Business
Another SEO tip is to list your business with Google Business. Add information about your business, photos, hours of operation, etc.
Need more SEO tips? Call us, we can help you with search engine optimization.