Digital marketing? What is that? Digital marketing is an online strategy that connects a company with its audience. Digital marketing is important if you want your business to grow online.
Why Do I need Digital Marketing?
Digital marketing is an online strategy that connects a company with its audience. Digital marketing is important if you want your business to grow online.
Washington, DC – Digital Marketing – Web Design
What is the role of your website with digital marketing? Your website is the foundation of Digital Marketing. Also, it is important that your website code should be robust. Compare this to a house – would you like to live in a house that does not have a strong foundation?
Digital marketing essential – Mobile Friendly Web Design
With over 80% of the users going mobile, if your website is not mobile friendly then you will lose clients. Furthermore, the new Google mobile-friendly algorithm supposedly gives an additional ranking boost for mobile-friendly websites in the mobile search results. Google has best practices for designing a website so make sure you follow them.
SEO Elements for Digital Marketing
Search engines have become smarter. Therefore, optimize your meta tags to help search engines find your site. Optimize each page for a keyword. Follow the keyword density rule. Also, do not overuse your keyword, use appropriate url structures and ALT tags for your images. Do not write spammy content – if you do so you could be penalized by Google.
Washington, DC – Digital Marketing – Creating Your Content
The body of your post should be well-written and formatted so that it is easy to read. Consider having headings and bullet points. Break your content into sections. Include in-text links to help readers dig deeper into the resources they are most interested in. Each post should have a call for action.
Social Media for Digital Marketing
Use social media to increase engagement.
Google, Bing and Facebook Advertising
Furthermore, supplement your efforts with paid advertising. However make sure you are targeting the right audience. Hire a consultant who has experience with this type of advertising, otherwise you could waste your money.
NetQwik is a web design and digital marketing company in the Washington, DC Metropolitan area. We are a one stop shop for all your web solutions. Since our inception, we have built thousands of web sites in almost all industries. We have google certified staff that can help you with your search engine optimization and web design requirements. Please click here to fill out our contact form or call us today at 800-657.5432 for a quote.
Digital Marketing Washington DC